Reacquire Mikasa’s “brick and mortar” Customers For Big Commissions
Hi all,
I just got out of a meeting with Lifetime Brands, the new owner of Mikasa. If you’re not familiar, Lifetime Brands is North America’s leading resource for nationally branded kitchenware, tabletop and home decor products. Their office in Westbury, NY, is huge and their showroom contains the finest and most complete selection of dinnerware and kitchenware that I have ever seen. They market their products under many of the industry’s best known brands including Mikasa, Pfaltzgraff, Cuisinart, Wallace, KitchenAid, Farberware and more.
As I’m sure you’ve noticed, earlier this year all Mikasa outlet stores were closed. This means that currently the web is the ONLY source to buy Mikasa direct, which is great news for the affiliate program and creates a unique opportunity to reacquire the “brick and mortar” customers.
Thankfully, many loyal customers have followed us from the outlet stores to the web, shopping and searching for our products online. However, a good number of consumers are confused about where we’ve gone and are not even aware of mikasa.com. (Read, big opportunity)
To raise awareness (with our repeat and new customers), a huge snail mail campaign is in the works from Mikasa to let everyone know that Mikasa’s online shopping site is the best way to shop Mikasa for dinnerware, crystal, stemware, barware, flatware and accessories. This direct mailing drop target segments of the several million retail store customers in about 2 weeks.
We’re happy this campaign will showcase their online site and awareness will certainly be improved, but we see this time before the blast reaches these customers as money up for grabs. These customers are out there looking for Mikasa for wedding gifts, anniversary presents, glassware for home entertaining, and they don’t know where to find us. It’s a GREAT opportunity for YOU, our partners, to take the initiative and step in and help get these customers to us and collect a commission in the process.
We believe you’ll find Mikasa’s brand and quality recognition to be outstanding and our products to be at a price point that is affordable.
Please let us know if you’d like assistance in getting the word out or if you’d like affiliate links sent to you outside of Linkshare.
Thank you. We look forward to an extremely strong year and we thank you for your partnership.
Converseon Management Team
Robin DeCato
212-213-4297 x306
mikasa@converseon.com
